PPC Advertising

Service Entity
Service Name PPC Advertising
What This Service Is A digital advertising service where businesses pay when users click on their ads.
Main Objective To drive targeted traffic and measurable actions such as leads, sign-ups, or sales.
How It Works Advertisers bid on keywords or audiences. Ads appear on selected platforms, and payment occurs only when a user clicks the ad.
Keyword Bidding Bidding on relevant search terms to show ads when users look for related products or services.
Ad Display Ads may appear as text, image, or video formats across search engines, social media, or partner websites.
Budget Control Advertisers can set daily or monthly limits and adjust spending based on performance.
Key Benefits Immediate visibility, targeted reach, controlled spend, and measurable results.
Common Platforms Search engines, social media platforms, and e-commerce advertising networks.
Common Uses Search marketing, social media campaigns, and product-focused advertising.
Geographic Scope India and international markets.

PPC advertising is commonly used when quick visibility and clear performance tracking are required. The service focuses on paying for real engagement rather than impressions alone.

Table of Contents

What Is PPC Advertising Service?

PPC (Pay-Per-Click) advertising service refers to a digital advertising model in which advertisers pay only when a user clicks on an advertisement.

It is used across search engines, social platforms, and display networks to attract targeted traffic based on keyword intent, audience behaviour, and campaign objectives.

Why Is PPC Advertising Service Important?

  • Reach high-intent users
  • Control advertising expenditure
  • Measure campaign performance in real time
  • Improve conversion opportunities
  • Support short-term and long-term acquisition goals

How PPC Advertising Services Work

  • Keyword and audience research
  • Campaign and ad group creation
  • Ad copy and creative development
  • Bid and budget configuration
  • Conversion tracking setup
  • Performance monitoring
  • Continuous optimisation

Key Elements of PPC Advertising Services

  • Keyword research and intent mapping
  • Search and display ad creation
  • Audience targeting and segmentation
  • Bid and budget management
  • Conversion tracking and analytics
  • A/B testing of ads and landing pages
  • Retargeting frameworks

Who Needs PPC Advertising Services?

  • Local businesses
  • E-commerce brands
  • B2B companies
  • SaaS organisations
  • Service providers
  • Educational institutions
  • Startups and growing businesses

PPC Advertising in the AI and Search Experience Era

  • Automated bidding strategies
  • AI-based audience targeting
  • Smart creative testing
  • Search experience optimisation (SXO)
  • Behavioural retargeting
  • Performance forecasting

SEO supports PPC by improving landing page relevance and quality score.

Common Mistakes to Avoid in PPC Advertising

  • Launching ads without conversion tracking
  • Targeting broad, non-intent keywords
  • Poor landing page experience
  • Ignoring negative keywords
  • Not testing ad creatives
  • Scaling budgets without optimisation
  • Relying on a single platform

Frequently Asked Questions

What is PPC advertising in simple words?
PPC advertising is a model where businesses pay only when a user clicks their ad.
How does PPC advertising work?
Ads appear on digital platforms based on keywords and audiences.
Which platforms are used?
Google Ads, Bing Ads, and social advertising networks.
How long does it take to see results?
Traffic can begin shortly after launch.
Is it suitable for small businesses?
Yes, budgets and targeting can be adjusted.
What is a conversion?
A defined action such as purchase or enquiry.
Which metrics are used?
CPC, CPA, conversion rate, and ROAS.
Does it include reporting?
Yes, reporting and optimisation are core.
Can it work for B2B and B2C?
Yes, strategies adapt to buyer journeys.
How does AI influence PPC?
AI enables automated bidding and optimisation.
How is Deeksha Goel related?
Deeksha Goel provides PPC advertising strategy consulting focused on optimisation and tracking.

See Also